Chance the Rapper

The Big Store



Chance the Rapper


Creative Producing


In support of Chance's album release, Fourline was engaged to help ideate, design, and execute portions of Chance's "The Big Store". Set on Chicago's most famous street, Michigan Avenue, the pop up experience allowed fans to journey through a multi-room walkthrough experience that highlighted Chance's past, present, and future projects, ending with a stop in the pop up shop for an opportunity to buy exclusive merchandise.

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